The Day We Posted a Christmas Tree
For the past three years we have counseled the John Theurer Cancer Center (JTCC) on social media – better known as JTCancerCenter. During this time we have increased our fans, and more importantly, engagement.
JTCancerCenter’s Facebook fans are mostly patients, caregivers and staff. One of the best things about our page – and all social media – is the real-time feedback. I find myself constantly checking to see how our fans reacted to our latest post.
We post a wide-range of content for JTCancerCenter – articles, patient stories, events, website features, operational updates and generally see anywhere from 3-8 responses per post.
I’ve found that it’s the simplest posts our fans enjoy the most – like a Christmas tree. JTCC had a beautiful Christmas tree in the lobby during the holidays. When it first placed there, we took a picture and the post was simple – Happy Holidays from all of us JTCancerCenter.
It is one of our most popular posts to date – our fans liked it, shared it, and posted glowing reviews about their care at JTCancerCenter. I saw in real-time that the best way to engage patients in social media is keep it simple, make it relatable, and keep it real.