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Clinical Trial Communication Becomes Less Clinical
This week the National Institute of Health (NIH) launched “NIH Clinical Trials Research and You,” a clinical trials website for patients and caregivers without being, well, clinical. Eye on FDA first brought this to my attention and I’ve been referring to it daily for my own work ever since.
read moreThe Joshua Louis Animal Cancer Foundation
Did you know each year approximately 9 million cats and dogs are diagnosed with cancer in the United States? We recently supported the launch of the Joshua Louis Animal Cancer Foundation, a non-profit that combines music and medicine to help pet owners in financial need pay for their animal’s cancer treatment.
read moreHealthcare & Online Marketing Trends 2012 – In Case You Missed It
Last week we joined forces with SearchMojo, a leading search engine-marketing agency, to present the trends in Healthcare & Online Marketing in 2012. The presentation was led by our health care veteran and CEO Henry Engleka and search guru and SearchMojo President and CEO Janet Driscoll Miller.
read moreThe Buzz on ACOs
During the last few weeks, there have been a slew of reports around Accountable Care Organizations (ACOs). We have been deep in the buzz helping our own clients communicate about these developments.
read moreThe Day We Posted a Christmas Tree
For the past three years we have counseled the John Theurer Cancer Center (JTCC) on social media – better known as JTCancerCenter. During this time we have increased our fans, and more importantly, engagement.
read moreShould doctors engage in social media?
This week, Glasgow physician Margaret McCartney published a paper in the British Medical Journal titled, “How much of a social media profile can doctors have?” (free link to the article from her blog here).
read moreHow much content should you be sharing?
I came across a study that examined “how often should a business communicate about their products and services with their connected “business Friends”?” About 26 percent said once a week. About 28 percent said once a month or less. Some said once a day.
read moreSOPA and the communicator
[Update: As of January 20, the House has delayed SOPA and the Senate has delayed their version of the legislation, the Protect Intellectual Property Act (PIPA). Senate Majority Leader Harry Reid said he's delaying the vote "in light of recent events" - a.k.a., a petition signed by millions of people. Oh, and Reddit, Wikipedia and Craigslist went dark in protest.]
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- February 9, 2012 - Clinical Trial Communication Becomes Less Clinical - This week the National Institute of Health (NIH) launched “NIH Clinical Trials Research and You,” a clinical trials website for patients and caregivers without being, well, clinical. Eye on FDA first brought this to my attention and I’ve been referring to it daily for my own work ever since.... More →
- February 7, 2012 - The Joshua Louis Animal Cancer Foundation - Did you know each year approximately 9 million cats and dogs are diagnosed with cancer in the United States? We recently supported the launch of the Joshua Louis Animal Cancer Foundation, a non-profit that combines music and medicine to help pet owners in financial need pay for their animal’s cancer treatment.... More →
- February 1, 2012 - Healthcare & Online Marketing Trends 2012 - In Case You Missed It - Last week we joined forces with SearchMojo, a leading search engine-marketing agency, to present the trends in Healthcare & Online Marketing in 2012. The presentation was led by our health care veteran and CEO Henry Engleka and search guru and SearchMojo President and CEO Janet Driscoll Miller.... More →
- January 29, 2012 - The Buzz on ACOs - During the last few weeks, there have been a slew of reports around Accountable Care Organizations (ACOs). We have been deep in the buzz helping our own clients communicate about these developments.... More →
- January 26, 2012 - The Day We Posted a Christmas Tree - For the past three years we have counseled the John Theurer Cancer Center (JTCC) on social media – better known as JTCancerCenter. During this time we have increased our fans, and more importantly, engagement.... More →