February 9, 2012 - Clinical Trial Communication Becomes Less Clinical - This week the National Institute of Health (NIH) launched “NIH Clinical Trials Research and You,” a clinical trials website for patients and caregivers without being, well, clinical. Eye on FDA first brought this to my attention and I’ve been referring to it daily for my own work ever since.... More →
February 7, 2012 - The Joshua Louis Animal Cancer Foundation - Did you know each year approximately 9 million cats and dogs are diagnosed with cancer in the United States? We recently supported the launch of the Joshua Louis Animal Cancer Foundation, a non-profit that combines music and medicine to help pet owners in financial need pay for their animal’s cancer treatment.... More →
February 1, 2012 - Healthcare & Online Marketing Trends 2012 - In Case You Missed It - Last week we joined forces with SearchMojo, a leading search engine-marketing agency, to present the trends in Healthcare & Online Marketing in 2012. The presentation was led by our health care veteran and CEO Henry Engleka and search guru and SearchMojo President and CEO Janet Driscoll Miller.... More →
January 29, 2012 - The Buzz on ACOs - During the last few weeks, there have been a slew of reports around Accountable Care Organizations (ACOs). We have been deep in the buzz helping our own clients communicate about these developments.... More →
January 26, 2012 - The Day We Posted a Christmas Tree - For the past three years we have counseled the John Theurer Cancer Center (JTCC) on social media – better known as JTCancerCenter. During this time we have increased our fans, and more importantly, engagement.... More →
P4 and Search Mojo held a webinar on January 26 about healthcare and online marketing. Watch the webinar.
What's new at P4
P4 Strategy Group secures Newark Star Ledger exclusive for Regional Cancer Cancer Associates, the largest oncology physician network in New Jersey, and launches the organization's website.
P4 helped the John Theurer Cancer Center (JTCC) at Hackensack University Medical Center achieve US News and World Report top 50 best hospitals for cancer in U.S. through a comprehensive reputation strategy.
P4 Strategy Group announces the appointment of Julian E. Bailes, M.D. as the new Chairman of the Department of Neurosurgery and Co-Director of the NorthShore Neurological Institute (NNI) as part of a larger effort to help build national awareness and regional attention for NNI.